Assessing Market Footprint with Esri Business Analyst

By on May 2, 2012
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Arby’s® Assesses Market Footprint with Esri Business Analyst: A Single-Platform Approach Improves Efficiency and Provides More Time to Focus on the Customer

Redlands, California—May 02, 2012—Atlanta-based Arby’s Restaurant Group, Inc. has licensed Esri Business Analyst software and business data to help with corporate decision making. The second largest quick-service sandwich chain in the United States, Arby’s is using the location-based system to more accurately assess its restaurants and trade areas including growing, remodeling, and relocating restaurants.

“Esri’s Business Analyst has saved our GIS analyst countless hours and has had a positive impact on the Business Development department,” said Dave Conklin, senior vice president, Business Development, at Arby’s Restaurant Group, Inc..

Arby’s can now update the locations of its restaurants and business development activity on designated market area (DMA) maps, which describe the activity taking place in individual markets. These maps are readily accessible to users, including development teams working in the field, through the Arby’s intranet. Since the implementation, the teams are able to more easily and quickly monitor the business climate around each restaurant. This provides an opportunity for the organization to model different market scenarios to better serve its current customers and attract new ones.

“We are pleased to provide a single-platform approach for managing and analyzing business data to Arby’s staff,” said Simon Thompson, director of global commercial industry, Esri. “With an enterprise system, Arby’s can scale to meet the changing business landscape with tools that make it competitive in the marketplace.”

For more information on how Esri solutions help businesses, visit esri.com/business.

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