Pitney Bowes MapInfo Delivers Location Intelligence Solution to Drive Pizza Pizza’s Growth
Tuesday January 08th 2008
Filed Under PB MapInfo Corporation
Contacts: Angela Girard Jasmine Fielding
Pitney Bowes MapInfo Schwartz Communications
(518) 285-6000 (781) 684-0770
press@mapinfo.com mapinfo@schwartz-pr.com
Pitney Bowes MapInfo Delivers Location Intelligence Solution to Drive Pizza Pizza’s Growth
40-Year-Old Canadian Pizza Chain Turns to Location Intelligence to Make More Informed Decisions about Real Estate, Franchising and Sales
Troy, NY—January 7, 2008—Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that Pizza Pizza, one of Canada’s top pizza restaurant chains, is using Pitney Bowes MapInfo® location intelligence solutions to more strategically expand its business. With Pitney Bowes MapInfo location intelligence solutions, Pizza Pizza can gain greater insight into current locations, better understand target markets and more quickly identify and set up operations in new trade areas.
With more than 350 traditional restaurant locations, Pizza Pizza also has 175 alternate format restaurants located in universities, colleges and airports. After recently completing a multi-year re-imaging initiative, which involved upgrading select restaurant interiors, cooking capacity and décor, Pizza Pizza turned to Pitney Bowes MapInfo to provide the sophisticated location intelligence analysis required to drive further expansion into Canada and enable more profitable site selection decisions.
In addition to its real estate department, Pizza Pizza also leverages Pitney Bowes MapInfo location intelligence solutions in its franchising and sales departments to combine demographic data on specific site locations with its own proprietary sales data to conduct more in-depth market analysis. The results of this analysis enable Pizza Pizza to attract optimum new franchisee partners and help improve the profitability of current franchisee partners.
“With the help of Pitney Bowes MapInfo location intelligence, Pizza Pizza now has the resources to improve customer service and site selection practices by better understanding the people in our neighborhoods, their life stage, family components and city or regional differences,” said George Jeffrey, vice president, enterprise development, Pizza Pizza. “Whether we’re assessing a new trade area to open new restaurants or working with franchisee partners to help them be more profitable, location intelligence permeates every facet of Pizza Pizza, helping us better serve our loyal customers and valuable franchisee partners.”
From a technology standpoint, the mapping and site reporting capabilities of MapInfo Professional® and MapInfo AnySite® enable Pizza Pizza to easily customize and automate its own site reports by factoring in population and density to identify potential new trade areas. The interoperability of Pitney Bowes MapInfo solutions enabled Pizza Pizza to seamlessly integrate location intelligence across its enterprise, helping employees more quickly make better informed decisions with fewer resources.
“While choosing the most profitable sites plays a critical role in the success of any restaurant’s expansion efforts, having deeper insight into your best customers and a complete understanding of your target markets is the key to sustaining profitable growth,” said Mike Hickey, president, Pitney Bowes Software. “With our location intelligence software, data and services, growing restaurant chains like Pizza Pizza can take a more strategic approach to their site selection and site optimization efforts while also attracting and better supporting customers and franchisee partners.”
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
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Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.