LOWRANCE UNVEILS LARGER COLOR DISPLAY IN POPULAR OFF-ROAD GPS LINE WITH GLOBALMAP® BAJA 840C

Tuesday October 30th 2007
Filed Under Lowrance 



For Immediate Release:
October 30, 2007 Andrew Golden
Rushton Gregory Communications
617-413-6521
agolden@rushtongregory.com

Steve Wegrzyn
Lowrance
918-438-8622
steve.wegrzyn@navico.com

LOWRANCE UNVEILS LARGER COLOR DISPLAY IN POPULAR OFF-ROAD GPS LINE WITH GLOBALMAP® BAJA 840C

Tulsa, Okla. – Lowrance, a world-leading brand in navigation and marine electronics, introduced today the GlobalMap® Baja 840C GPS. Designed for ultimate off-road adventures, the Lowrance GlobalMap® Baja 840C offers award-winning GPS performance with a larger, easy-to-read color screen.

The Baja 840C combines an unprecedented 8.4” high-detail sunlight readable display with durability for even the most severe vibration shock. The SolarMAX™, 16-bit color TFT LCD includes 600×800 pixel SVGA resolution and superior wide-angle viewing supported by an advanced cold-cathode fluorescent screen and keypad backlighting for crisp viewing at night. The 840C delivers 12-channel GPS+WAAS reception for accuracy and an external antenna for reliable tracking and steady satellite lock even in the densest cover.

The Lowrance Baja 840C features built-in mapping of major roads and landmarks and searchable interstate exit services database. Two weather- and dust-proof SD card slots accept multiple high-detail topo mapping options, like Lowrance FreedomMaps™ USA EX with coverage of five geographic areas including Alaska for $99.95 each (U.S. list). Users can also make their own detailed topo mapcards on a PC with the optional Lowrance MapCreate™ Series 7 Accessories Pack. A complete custom mapmaking system with DVD mapping software, SD memory card reader-writer and high-capacity SD memory card, the MapCreate system offers added benefits for pre-trip planning such as designating routes and marking waypoints in advance. The MapCreate Series 7 mapmaking system is also priced at $99.95 (U.S. list).

The Baja 840c stores up to 1,000 waypoints, 1,000 event markers, 100 routes (up to 100 waypoints per route), and up to 100 savable plot trails with up to 10,000 points in any trail.

(-more-)
There are 37 map display ranges, from .05 to 4,000 miles, and 42 different graphic icons to mark spots. Convenient Menu and Pages keys afford easy access to a wealth of navigation features and modes, internal back-up memory keeps user settings and stored GPS data safe and accessible for years, and the completely sealed case is ensures reliable performance in the harshest of environments.

Price & Availability:
The Lowrance GlobalMap Baja 840c has a U.S. list price of $1,299. In its premier showing at SEMA 2007 in Las Vegas, Nevada, the GlobalMap 840c can be seen and experienced in the Lowrance Booth #10218 located in the North Hall of the convention center. For more information, please visit www.lowrance.com, or call 1.800.324.1356 in the USA, or 1.800.661.3983 in Canada.

-30-

About Lowrance:
The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is the world’s largest marine electronics company, and is the parent company to seven well-established marine electronics brands: B&G®, Eagle®, Lowrance, MX Marine, Navman, Northstar and Simrad®.
This image and others are available as high-resolution JPEGs or TIFFs

For imagery and other editorial requests, please contact:

Andrew Golden
Rushton Gregory Communications
617-413-6521
agolden@rushtongregory.com