German Households with Building Society Contracts

Friday October 26th 2007
Filed Under GfK GeoMarketing 



Bruchsal, October 2007

Picture of the Month

German Households with Building Society Contracts

German households in the southern federal states have more building society contracts than those in any other area of the country. This is immediately evident when viewing
GfK GeoMarketing’s map illustrating the nationwide distribution (at the level of individual cities and administrative districts) of German households with building society contracts (Graphic and data source: GfK GeoMarketing).

The distribution of building society contracts is just one of the many data sets in the new
2007 GfK Financial Market Atlas, which contains comprehensive information regarding the household utilization of 25 financial services provided by banks and insurance companies. This information is used by lending and savings banks as well as insurance companies and building societies to analyze their market share of their respective service area and to adjust their business strategies accordingly.

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Download the image in high-resolution format (TIFF)
> http://www.gfk-geomarketing.com/press/pom/zip/10_07_GermanBuildingLoan.zip (0.7 MB)

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“Graphic: GfK GeoMarketing”.

For other maps on recent topics, please go to
the section “Newsworthy Pictures” in our press area:
> http://www.gfk-geomarketing.com/press/newsworthy_pics.htm

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About GfK GeoMarketing

GfK GeoMarketing is one of the largest providers of GeoMarketing services in Europe and has customers and users from all branches of trade. The business areas are:

  • Consulting
  • Market Data
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GfK GeoMarketing was formed in 2006 by the merger of GfK MACON, GfK PRISMA and GfK Regionalforschung and is a part of the international GfK network.

Currently, GfK is represented in 90 countries with over 115 subsidiaries and 8,200 employees. GfK is the world’s fifth-ranked market research institute.

More information on GfK GeoMarketing:
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Public Relations
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