Purchasing Power for Sports and Camping Equipment
Sunday July 01st 2007
Filed Under GfK GeoMarketing
Bruchsal, June 2007
Picture of the Month
Purchasing Power for Sports and Camping Equipment
Citizens in the Munich and Nuremburg areas have the highest per-capita spending potential for sports and camping equipment in Germany. By contrast, the purchasing power for this particular product line is below average in all East German federal states.
GfK GeoMarketing brings you a map of Germany that details the nationwide distribution of the purchasing power for sports and camping equipment (Graphic and data: GfK GeoMarketing).
GfK GeoMarketing calculates purchasing power data for 60 retail product lines, including the food sector. The data are available on various regional levels, e.g. postal codes, municipalities, or federal states. Companies can utilize this information to assess regional sales potential, plan sales territories and new chain store locations, or tailor their product positioning strategies accordingly.
Download the image in high-resolution format (TIFF)
> http://www.gfk-geomarketing.com/press/pom/zip/06_07_pp_sport_2007.zip (approx. 600 KB)
All pictures are free for release.
Please specify “Graphic: GfK GeoMarketing”.
For other maps on recent topics, please go to
the section “Newsworthy Pictures” in our press area:
> http://www.gfk-geomarketing.com/press/newsworthy_pics.htm
About GfK GeoMarketing
GfK GeoMarketing is one of the biggest providers of GeoMarketing services in Europe and has customers and users from all branches of trade. The business areas are:
- Consulting
- Market data
- Digital Maps
- RegioGraph and DISTRICT
GfK GeoMarketing was formed in 2006 by the merger of GfK MACON, GfK PRISMA and GfK Regionalforschung and is a part of the international GfK network.
Currently, GfK is represented in 90 countries with over 115 subsidiaries and 8,200 employees. GfK is the world’s number 4 market research institute.
More information on GfK GeoMarketing:
http://www.gfk-geomarketing.com