Berlin has the greatest retail purchasing power in Germany among federal state capitals
Monday April 02nd 2007
Filed Under GfK GeoMarketing
Waghäusel, April 02, 2007
Berlin has the greatest retail purchasing power in Germany
among federal state capitals
GfK GeoMarketing Retail Location Guide for Germany compares German federal state capitals in their function as business locations.
The market region of Berlin with 22.8 billion euros in retail sales in 2006 offers by far the greatest retail purchasing power among all state capital cities in Germany. Berlin is followed by Hamburg with 16.9 billion euros and Munich with 15.6 billion euros for their respective market areas. Among the former East German regions, Dresden’s market area holds the top position with 4.9 billion euros. These are the results of the new study “GfK GeoMarketing Retail Location Guide Germany 2007“, in which GfK GeoMarketing has analyzed the retail purchasing power for 610 large- and medium-sized German cities and their surrounding market areas, including a ranking of federal state capitals.
The retail purchasing power or income for retail purchases of German consumers totalled 422.2 billion euros in 2006. The greatest purchasing power was found in densely populated market regions: in major cities and their surrounding urban markets. Germany’s capital city (also capital of the federal city-state of Berlin) with its 5.2 million inhabitants and a disposable income of 22.8 billion euros is the market with the strongest retail purchasing power in the Federal Republic of Germany.
Potsdam ranked lowest
The retail market regions surrounding other state capitals such as Wiesbaden and Potsdam are considerably smaller in comparison. According to the GfK GeoMarketing Retail Location Guide, the Hessian capital of Wiesbaden is ranked 14 with purchasing power of 2.4 billion euros. Potsdam has the smallest market potential among state capitals with 1.2 billion euros. This is primarily due to its proximity and competition to Berlin’s retail market. In comparison, despite its larger population, Potsdam’s retail purchasing power is about the same as Celle in Lower Saxony or Solingen in North Rhine-Westphalia.
Retail purchasing power (in billions of euros) based on market areas for German federal state capitals
|
Rank |
Market area of the capital |
Retail purchasing power |
|
1 |
Berlin |
22.8 |
|
2 |
Hamburg |
16.9 |
|
3 |
Munich |
15.6 |
|
4 |
Stuttgart |
14.5 |
|
5 |
Düsseldorf |
14.1 |
|
6 |
Hanover |
8.8 |
|
7 |
Saarbrücken |
6.3 |
|
8 |
Bremen |
5.5 |
|
9 |
Dresden |
4.9 |
|
10 |
Mainz |
3.5 |
|
11 |
Erfurt |
3.4 |
|
12 |
Magdeburg |
3.1 |
|
13 |
Kiel |
2.7 |
|
14 |
Wiesbaden |
2.4 |
|
15 |
Schwerin |
1.3 |
|
16 |
Potsdam |
1.2 |
However, when comparing the purchasing power per capita for each federal state, the ranking order is quite different:
Retail purchasing power per capita (in euros) for the market areas of German federal state capitals
|
Rank |
Federal state capital |
Retail purchasing power per capita and year |
|
1 |
Munich |
5,350 |
|
2 |
Düsseldorf |
5,150 |
|
3 |
Wiesbaden |
5,100 |
|
5 |
Hanover |
5,070 |
|
5 |
Stuttgart |
5,060 |
|
6 |
Hamburg |
5,050 |
|
7 |
Mainz |
4,900 |
|
8 |
Bremen |
4,850 |
|
9 |
Kiel |
4,830 |
|
10 |
Potsdam |
4,450 |
|
11 |
Berlin |
4,350 |
|
12 |
Saarbrücken |
4,300 |
|
13 |
Dresden |
4,020 |
|
14 |
Schwerin |
4,000 |
|
15 |
Erfurt |
3,990 |
|
16 |
Magdeburg |
3,950 |
Based on this, the inhabitants of Munich and its market area have the highest amount of retail purchasing power per capita, with 5,350 euros available. While most West German capital cities closely trail Munich in their purchasing power per capita, East German capital cities hold lower ranked positions. Even Berlin with 4,350 euros of retail purchasing power per person holds the 11th spot in the ranking of 16, and is barely surpassed by Potsdam, with 4,450 euros.
With 4,450 euros of retail purchasing power per capita, the citizens in Potsdam’s market area have the highest amount among capital cities in East German regions.
About the Study
In their annual “GfK GeoMarketing Retail Location Guide Germany“, GfK GeoMarketing and the GfK PRISMA Institute determined the catchment areas for over 600 urban retail locations across Germany and calculated the retail purchasing power for these areas.
The study shows the different market potentials for retail trade and investors in market areas of major cities and economic centers across Germany.
For further information please contact: Mr. Thomas Hoffmann, GfK GeoMarketing,
Tel.: +49 (0)911 395-2754, e-Mail: t.hoffmann@gfk-geomarketing.com
> 
Download press report
www.gfk-geomarketing.com/press/pdf_pr/retail_location_guide_germany.pdf (ca. 38 KB)
About GfK GeoMarketing
GfK GeoMarketing is one of the biggest providers of geomarketing services in Europe for customers and users from all branches of trade. The business areas are:
- Consulting
- Market data
- Digital Maps
- RegioGraph and DISTRICT
GfK GeoMarketing was formed in 2006 through the merger of GfK MACON, GfK PRISMA and GfK Regionalforschung and is a part of the international GfK network.
Currently, GfK is represented in 70 countries with over 130 subsidiaries and 7,800 employees. GfK is the world’s number 4 market research institute.
About Consulting in Location and Real Estate Research – The GfK PRISMA Institute
GfK GeoMarketing is active across all branches in Europe and has conducted over 9,500 expert reports, analyses and studies in location reasearch and location consulting.
More information on GfK GeoMarketing:
http://www.gfk-geomarketing.com
Picture of the Month
Every month, we create a map illustrating a current issue.
To view our “Picture of the Month” collection, go to:
> www.gfk-geomarketing.com/press/newsworthy_pics.htm
(All pictures are for release. Please specify “Source: GfK GeoMarketing”.)
Please let us know if you want a map regarding a special topic. Or would you like to provide one of your colleagues with our “Picture of the Month”?
For your requests and if you want to change your contact data, please send us an email: pr@gfk-geomarketing.com